Towards the end of his video, Peterson implores churches to welcome young people — young men in particular — back to church. He urges them: “Put up a billboard. Say, ‘Young men are welcome here’.”
“The Christian Church is there to remind people — young men included, and perhaps even first and foremost — that they have a woman to find, a garden to walk in, a family to nurture, an ark to build, a land to conquer, a ladder to heaven to build and the utter terrible catastrophe of life to face stalwartly — in truth, devoted to love, and without fear.” (Peterson)
Importantly, however, Peterson exhorts churches to explain to young men what they can do. “Ask more, not less, of those you are inviting,” he says. “Ask more of them than anyone ever has.” This is significant.